TEDxPSU2014.4.30---Linda M. Collins:減少吸煙死亡

TEDxPSU2014.4.30---Linda M. Collins:減少吸煙死亡
Reducing smoking deaths: Is it rocket science
Behavioral interventions to help people quit smoking are an important tool in the fight against the world's leading preventable cause of death. Linda Collins proposes taking a radically different approach to development of smoking cessation interventions, one based on the same engineering principles that enabled the 1969 moon landing. By taking this approach, it is possible to develop smoking cessation interventions that are more effective, efficient, cost-effective, and practical. The same approach can be used in many other areas of public health, for example prevention and treatment of alcohol abuse, drug abuse, and obesity.
减少吸烟死亡：是不是火箭科学
行为干预措施，以帮助人们戒烟是对死亡的世界领先的可预防的原因作斗争的重要工具。琳达·柯林斯建议采取一种完全不同的方法来戒烟干预，一种是基于该启用了1969年登月相同的工程原则的发展。通过这种方法，就有可能开发的戒烟干预措施更有效，高效，高性价比，实用性强。同样的方法可以在公共卫生等诸多领域被使用，例如预防酗酒，吸毒，肥胖和治疗